On the left side here, you can see the artwork I created for Armin van Buuren. In doing so, I took into account the branding that was in place for Armin van Buuren at the time. This includes the font, the logo at the bottom, and the outlining. However, I did modify the font by adding a volume bar, which references the title “turn it up.” The background also conveys progress and speed. Everything emphasizes the concept of “turn it up.”
If you scroll down further, you can see how I animated the text and artwork for social media content.
The talented film maker Tim Roosjen made a lyric video for this release. The video is completely in the style I created for this release. You can have a look at the video by clicking on the image above.