AFYRE STUDIOS
Clothing brand
CLOTHING BRAND
Ever since I was young, I have had the dream of starting a clothing brand. I pursued this dream in 2020 by starting Afyre Studios. I did everything myself, such as creating the branding, designing and printing the designs, marketing, and building the online store. On this page, you can see how it turned out.
AFYRE STUDIOS
I wanted to establish a brand with Afyre Studios that delivers good quality and has the appearance of a high-end competitor while still maintaining an affordable price tag. To do this I screenprint all the clothing myself. The brand boasts clean and high-end looks, along with outstanding designs. Have a look at the instagram page of Afyre Studios.
BRANDING
PRIMARY LOGO
Here, you can see the main logo of my clothing brand, “Afyre Studios.” I combined various original English fonts and added my own twist. This resulted in a design that is both edgy and elegant simultaneously. I have incorporated the logo in various ways, such as printing it on clothing or embroidering it on bags.
SECONDARY LOGO
The secondary logo is a simple and elegant wordmark that emphasizes the brand’s timeless sophistication and high-end fashion. The logo features the brand name in all capital letters, using a sleek sans-serif font that gives a modern and minimalist look.
clothing PIECES
video content
VIDEO CONTENT
Below, you see videos that I have created to promote my clothing brand. The first video was filmed by an external cameraman, but I edited the footage together. The two videos on the right were filmed by me using an old analog camera. Additionally, I took photos and incorporated them into the videos.
the studio
SCREENPRINTING
In order to have a cool and unique clothing brand that is qualitatively comparable to high-end brands yet affordable, I personally print my own clothing. I achieve this through screen printing, where I manually apply the ink onto the shirt. This method ensures longevity, even after repeated washing, allowing the designs to remain vibrant and intact for an extended period.
