During the COVID-19 pandemic, people needed each other more than ever and came together to support one another. That’s why seven artists, including Steve Aoki, W&W, Lost Frequencies, Armin van Buuren, Dimitri Vegas & Like Mike, Nicky Romero, and Loud Luxury, collaborated to create a playlist.
ART DIRECTION & DESIGN
I had the opportunity to design the branding for this project and delivered the designs in various formats, so the content could be easily shared across different platforms.
Every week, one artist took over the playlist. So I made a dedicated artwork for every artist.
branding & dedicated artworks
7 ARTISTS UNITE
Below, you can see the logo of ‘7 Artists Unite’. As you can see, the number 7 is incorporated within the letter A. This design choice allows the phrase ‘7 Artists Unite’ to be read, while emphasizing ‘Artists Unite’. The primary goal was to unite the artists and people during the pandemic. Next to the logo the number 7 is also diplayed in the pattern on the background.
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